Introducing the Universal Data Platform, a collaborative workspace to transform, govern, and activate data. Learn More
The Universal Data Platform
Your Mission Control for Data
Define trusted data on top of your data warehouse and sync it to every business team, customer, and SaaS application with Reverse ETL.
Helping business & data teams collaborate at
Better data. Together.
The Universal Data Platform is a collaborative workspace for
business and data teams to build trusted, actionable data.
Learn about the Universal Data Platform →
Census UDP features
Census provides an entire spectrum of tools to help everyone transform, govern, and activate standardized datasets anytime, anywhere.
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Built for data teams
Easily sync fresh modeled data to any business tool. Spend less time writing custom code and maintaining pipelines.
The fastest and most reliable Reverse ETL connectors, capable of real-time speed
Native integrations with Git, dbt, Looker, and Sigma
Built-in observability and access controls
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Loved by marketing teams
Discover data, build audiences, and automate workflows on top of your cloud data warehouse. No code or CSVs needed.
Visual segment builder to create complex marketing audiences and keep them fresh
User-friendly sync setup for every business tool
No-code omnichannel campaigns and dynamic exclusion lists
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Integrated into your app
Ship faster and delight your customers by embedding pre-built data integrations into your product or service.
Simple and secure authorization flow to manage user credentials with end-to-end encryption
Multiple deployment models to save engineering time and accelerate product development
Prebuilt pipelines to ingest your customers’ data into your app or export data to your customers’ tools
Product and Engineering teams →
We bridge the gap between data & business teams
Other tools create data silos. By using Census on top of your existing source of truth, every team gets the data they need at their fingertips.
Snowflake to Salesforce
Why leading enterprises use Census to turn data into action
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Connect to all your revenue-driving tools
Census is the #1 Data Activation and Reverse ETL platform
The G2 Leader in Reverse ETL, 9 quarters in a row
Braze's Technology Partner of the Year 2023
Snowflake's Partner of the Year 2024
Best Software in 2023 (IT Infrastructure)
Leader in Snowflake's Modern Marketing Data Stack
“Census is a big part of how we drive net new business and greatly reduce costs using data.”
Marc Stone VP of Data and Growth
Here’s what reviewers on G2 have to say →
"My favorite tool in our martech stack!!"
Allison K.
Growth Marketing Manager
"A fantastic tool that's only getting better"
Matthew C.
Marketing Measurement Lead
"Census has saved my day numerous times and they always go the extra mile"
Nikolas A.
Data Operations
"A catalyst for strategic customer engagement and data-driven decision-making"
Lior S.
VP of Data
Secure by design.
We never store your data. We're committed to end-to-end security and observability to keep you and your data safe.
Health Insurance Portability and Accountability Act
SOC 2 Type II
General Data Protection Regulation
Data Privacy Framework
From your warehouse to all your teams, apps, and customers.
Without code or CSVs.
Take action with data today. Book a demo with one of our experts.