Hightouch | Composable Customer Data Platform (CDP) & Reverse ETL

Hightouch | Composable Customer Data Platform (CDP) & Reverse ETL

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The world’s most innovative companies choose Hightouch as their Composable CDP

One platform to bring your best customer data to every tool

Turning your existing data warehouse into a CDP gives easy, self-service data to marketers with flexibility and control for data teams.

Access your data instantly

Explore and create custom audiences directly off your data warehouse, without code.

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Data syncing from an audience titled "Loyalty members" into 200+ tools.

Sync any data to 200+ tools

Activate your data to any platform, unlock granular testing and closed-loop measurement.

Boost channel performance

Expand LTV, reduce wasted spend, and optimize performance across media channels.

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200%

boost in

engagement

1000+

audiences

managed

52%

increase

in ROAS

Data activation made easy

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Product Showcase

Personalize campaigns

Experiment across channels

Understand campaign performance

Marketing teams

Use all of your organization’s data to power personalization and optimize campaigns with a complete and simple set of features.

Hightouch for Marketing

Power conversion events

Target & suppress audiences

Increase match rates

Advertising teams

Combine the power of first-party and third-party data onboarding in one tool to maximize revenue & ROAS.

Hightouch for Advertising

Sync data with Reverse ETL

Turn your warehouse into a CDP

Integrate with 200+ tools

Data teams

Sync data across your business with hundreds of prebuilt, resilient, low-latency integrations. No CSVs, in-house pipelines, or APIs required.

Our developer-friendly tooling offers advanced features for governance, observability, alerting and change data capture.

Hightouch for Data Teams

Not sure if your data's ready for action?

We’ve got you covered.

Learn more

Built on the best foundation — your data warehouse

The Composable CDP

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Flow between the the data warehouse, Hightouch as a Composable CDP, and user's integration ecosystem.

Hightouch is built around your data warehouse. It brings a full set of CDP capabilities to your existing data investment without requiring any change to your tech stack, copying of data, or introducing security risks.

Take your marketing beyond human scale with AI Decisioning

Uncover the most effective way to engage each customer with automated experimentation and machine learning

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Hightouch doesn’t store your data

Composable CDPs are more secure because no duplicate storage is required. Instead, we simply read from your data warehouse, where it stays safe and sound.

Solve real problems, fast

Retain users with data-driven loyalty programs

Use data to create loyalty programs that work. Power the best offers and most relevant messages to every customer.

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Increase LTV with 1-1 personalized product offers

Always recommend the next-best-action by leveraging all of your organization’s data including data science and product catalogs.

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Drive higher engagement with omni-channel personalization

Make sure customers are receiving the right message on the right channel at the right time by centrally managing your audience logic.

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Recognized as an industry leader by industry leaders

Gartner logo.

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Iterable logo.

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Connect to 200+ tools

Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.

See all integrations

Take a virtual tour

Check out this 5 minute interactive demo to learn how you can sync customer data to any business tool.

Product

Data activation products

Reverse ETLCustomer StudioAI DecisioningMatch BoosterPersonalization API

Data management products

Hightouch EventsIdentity ResolutionCampaign Intelligence

Platform features

IntegrationsObservabilityExtensionsSecurity & access management

Solutions

By team

MarketingAdvertisingDataOperations

By industry

Retail & eCommerceMedia & EntertainmentFinancial ServicesHealthcareB2B SaaS

For marketing

Audience segmentationJourney orchestrationMessage personalizationProfile enrichmentCustomer 360

For advertising

Audience targetingAudience suppressionConversion trackingMatch Rate boosting

Integrations

All 200+ integrations

Integrations catalog

Popular sources

SnowflakeDatabricksGoogle BigQueryAmazon RedshiftSee all sources

Popular destinations

SalesforceHubSpotGoogle AdsFacebook AdsIterableBraze

Popular extensions

dbtSigmaLookerFivetran

Resources

Learn

Customer storiesBlogWhitepapers & guidesPlaybooksData ActivatorsComposable CDP HubCDP ComparisonsSQL DictionaryChangelog

Documentation

Core conceptsSyncsModelsRead our docs

Get started

Talk to usEventsSolutions partners

From the blog

What is Reverse ETL?What is Data Activation?Friends Don’t Let Friends Buy a CDP

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