Vercel is a cloud platform that provides a frictionless developer experience for building, deploying, and scaling frontend frameworks, static sites, and applications. It is designed to integrate with headless content, commerce, or databases, making it easy for front-end teams to develop, preview, and ship delightful user experiences where performance is the default. Vercel is not made for business users, but rather for developers who have the necessary skills to manage the technology. The platform offers a range of features, including instant deployment, automatic scaling, and personalized serving, making it fast and delightful for users. Vercel also provides web analytics, allowing developers to get detailed insights into their website's visitors with new metrics like top pages and top referrers. Vercel is an excellent choice for building and deploying serverless applications using NextJS, and it integrates with other tools like Storyblok. However, it's important to consider the platform's limitations and challenges before signing up, as with any other tool.